8 Misconceptions about Starting a Boot Camp- And How to Fix Them
by Georgette Pann
Starting your own fitness boot camp can be very rewarding. After all, what’s better than sharing your fitness knowledge with dozens of willing participants? Once you’ve acquired the necessary certification and licenses, you too can start your very own boot camp. But where do you begin? How much is it going to cost? In this article, we are going to talk about the common misconceptions associated with starting a fitness boot camp and how you can go about starting one that people love and enjoy.
Misconception #1: “I Don’t Need to Plan”
When it comes to starting any business, proper planning is crucial. This is especially true when you are attempting to run your very own fitness boot camp. If you don’t plan, then you won’t have contingency plans for when things go wrong. The best business leaders know that when you plan, you’ll be better prepared for certain situations and you’ll encounter fewer surprises along the way.
Misconception #2: “I Don’t Need Goals”
When you start a fitness boot camp, you should have a few business goals to strive for. And note, these don’t necessarily have to have anything to do with money. For example, your goal can be “I would like to help ten camp members lose five pounds in one month”. Having goals is very important when you start a business. It helps you stay focused as well as keep your level of motivation high.
Misconception #3: “Really High Goals Are Better”
Once you’ve established goals, make sure that you aren’t being too unrealistic with them. And since this subject is totally subjective, the goals should be realistic in your eyes. If you don’t truly believe that you can achieve a particular milestone then you are setting yourself up for failure. For example, some boot camp owners make goals like “I am going to work with 100 campers this month”. While this is an admirable goal, it most likely is unrealistic number (unless you set your goals to own multiple camps. Now that’s an idea!). In the meantime, set realistic goals like focusing on attracting 20 or 30 members and then focus on increasing your numbers once you’ve reached this goal.
Misconception #4: “I’ll Improvise My Workouts on the Spot”
Even the best and most knowledgeable trainers in the world have routines that they go off of. Granted, they may occasionally improvise, but most of their exercises were designed before the program even began. Before you begin offering boot camp classes, make sure that you have a detailed routine in mind (you can always make changes down the road as you see fit). What you never want to do is “Wing it” because you are really cheating your customers out of valuable results if you do. Here are some things to think about when creating a routine:
- Market– What kind of market are you in? Obviously, if you are working with senior citizens then your work outs are going to be much different than if you were working with 20-25 year old members.
- Plan for Different Days– To help mix things up, you should create a different workout routine for each day of the week. This way, your members will be exposed to different exercises and they’ll be more likely to have fun.
(Hint get Sure Results Bootcamp Workouts http://fitnessbootcampworkout.com )
Misconception #5: “I’ll Let Others Make My Decisions”
When you start a fitness boot camp you are going to be approached with hundreds of ideas from outsiders and peers. Ultimately, since it is your business, you need to be the one making the final decision Granted; it is perfectly okay to listen to other people’s ideas about how to make your boot camp better. In some cases, you may end up building an amazing business this way. Just remember that you are the one who is making the decisions as to which direction you would like your fitness boot camp to go.
Misconception # 6: “I’ll Charge More/Less Money than Other Boot Camps”
Just because you are charging more for your services, doesn’t necessarily mean that you are going to profit more money. And just because you are charging less than competitors doesn’t mean that you’ll have more paying customers. People want real value when they come to fitness boot camps.
If you are able to help them achieve remarkable results, then you have much more flexibility in terms of how much you can charge (this is why the best boot camps in the world are able to charge premium prices). As a general rule of thumb, start your pricing out where it’s attractive to customers but not so cheap as it makes them wonder why. Once you build your reputation there are many ways you can increase these fees without pissing people off.
Misconception #7: “I’ll Relax When Business Starts Booming”
One of the biggest misconceptions about starting a fitness boot camp is that you’ll be able to sit back and watch the money roll in without doing that much work. The truth is that no business works this way. If you are going to succeed in the fitness industry, then you will need to work hard and continue to work hard in order to keep your business thriving. Do you think other business leaders take breaks and ignore their customers? No, they don’t. And you can’t either. Running a fitness boot camp requires your upmost dedication and tons of perseverance.
Misconception #8: “My Routine is Set in Stone”
Part of being a successful business owner is being able to adapt to your market. This is especially true in the fitness industry. Making changes in your regimens is important, especially if you feel like your customers would benefit from them. For example, if you feel like your customers could use a little more cardiovascular condition, then feel free to change things around and add a few stamina routines into your program. In other words, be flexible.
Starting a fitness boot camp is exciting and can be profitable as long as you are doing things properly. I’ve mentioned some of the most common misconceptions associated with starting one in this article. If you are going to start a boot camp that is successful and one that helps many people, make sure you are following the guidelines listed above. Don’t get greedy, stingy, or cocky because that will cause you to fall flat on your A**!
Georgette Pann: owner of NutriFitness Personal Training Studio and Bootcamps. She is author and creator of the best selling “Sure VictoryFitness Bootcamp Kit” http://thefitnessbootcamp.com and Sure Results:The Ultimate Book of Bootcamp Workouts http://fitnessbootcampworkout.com